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Think of Ana as a skilled analyst who sits next to you, has already studied your company’s data, and is available 24/7. The core idea of self-service analytics: you bring the business question; Ana brings the SQL, the statistics, and the charts.

What Ana does with your question

  • Figures out what you mean. She knows your company’s definitions — what counts as a “sale,” when your fiscal quarter starts, which system is the source of truth.
  • Does the analyst work. She finds the right data, writes and runs the technical queries, and double-checks the result — narrating her steps as she goes.
  • Answers in plain English. You get the number, the context, often a chart — plus the full detail of how she got it, whenever you want to look.

Why her answers are consistent

Behind the scenes, your organization maintains an ontology — think of it as your company’s official dictionary for data. It records exactly what “revenue” means, how “active customer” is calculated, and which numbers are the governed, agreed-upon versions. Because Ana answers from that dictionary:
  • You and a colleague asking the same question get the same answer.
  • The answer matches what finance or analytics would have produced by hand.
  • When a definition changes, it changes in one place — and everyone’s answers update with it.
You’ll verify this yourself in Module 2, and in Module 6 you’ll add to the dictionary.

Three habits that make this easy

HabitWhy it helps
Ask like you’d ask a person.Full, natural questions beat keyword fragments. “Which products grew fastest this year?” beats “product growth.”
It’s a conversation, not a search box.Don’t craft one perfect question. Ask, look, then refine: “now just the West region,” “compare to last year.”
When unsure, ask about the data itself.”What data do you have about customers?” is a perfectly good question — and the best way to discover what’s possible.